Kennett launches new UK watch distribution company


Maserati Watches are launching in the UK through a new distribution company, established by Kennett watches founder Tom Kennett.

Kennett’s Glasgow-based ATOZ Distribution aims to take on the UK distribution of a number of watch brands to complement his own eponymous brand and has started with Morelatto Group’s Maserati Watches.

The watches celebrate, under licence, the legendary Italian automotive manufacturer which, last year celebrated its 100th anniversary. Maserati Watches offers designs for both men and women with prices ranging from £80 to £570.

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Kennett said: “The Maserati range of watches boasts a versatile collections of Italian designs, a low entry level price point at just £80 and the designs show an impressive attention to detail – with the watch and straps built to a very high standard.”

“Kennett has now been established for three years and in the process of setting up our distribution across the country we have seen great potential and need for a specialist watch distribution company within the UK. With the collapse of several distributors and some of the big multi brand groups shaking up their sales infrastructure of late, there are a lot of brands out there looking for the right partners in the UK.

With ATOZ we have plans to acquire the rights to a family of brands all specially chosen to interact with each other. Maserati has been the first brand we have secured and we will soon be finalising agreements for up to two further brands this year.”
To support ATOZ’s full service distributor credentials, Kennett has also developed its after sales offering with a repair arm that offers its services as both B2B and B2C.

“We are currently investing in personnel and equipment to further expand our abilities to carry out watch repairs for both fashion and specialist watch brands. We offer brands like Maserati a complete solution by offering national distribution and service and naturally with Kennett brand being part of our group, ATOZ will be part of our group, ATOZ will be Kennett’s UK partner for service now as well too.”

ATOZ launches Maserati Watches online this month and is currently seeking its first physical retailer.

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Tags : atoz distributionkennett watcheslicensed watchesmaserati watchesmorellato grouptom kennett
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.