Hollywood actress Kate Hudson is seen sporting a Michael Kors Access Sophie smartwatch in photographs publicising her support for the fashion brand’s Watch Hunger Stop campaign to fight global hunger.
Watch Hunger Stop, established in 2013, raises funds and awareness to help eradicate hunger, with brands partnering with the United Nations World Food Programme (WFP) to support WFP’s school meals programme.
The sale of special products is one way Watch Hunger Stop raises funds for WFP.
This year, Michael Kors products will include a special edition of the not-yet-released Michael Kors Access Sofie smartwatch, which is produced by Fossil Group, and a unique version of the brand’s bestselling Lon aviator sunglasses.
“This is the third year I’ve had the honor of collaborating with Michael on this important cause,” says Hudson. “In June, I visited schools in Cambodia, where the funds raised by Watch Hunger Stop enable the United Nations World Food Programme to feed children so they receive the nutrition they need to grow and to finish their education. It was an amazing experience—I can’t wait to share everything that I saw and learned there.”
“I’m thrilled and grateful that my friend Kate is joining us once again in our efforts to end hunger,” says Michael Kors. “She and I share the belief that if we all work together, this is a problem we can solve. Watch Hunger Stop supports WFP’s school meals program, improving the lives of children who deserve the chance for a healthy, happy future. We’re proud to be able to help.”
WFP is the world’s largest humanitarian agency fighting hunger worldwide, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Each year, WFP assists some 80 million people in around 80 countries.