US rapper Kanye West has been documenting his visit to Detroit on his social media pages.
One of his posts was a close-up picture of a Shinola watch on his wrist with a caption explaining that he said was a gift from Bruce Schwartz, Detroit relocation ambassador for Bedrock Real Estate Services.
Although no explicit reason was given for West’s visit to Detroit, nor the gift of a Shinola watch that he received, it could be part of his new zest for President Trump’s ‘Make America Great Again’ campaign. Shinola is a big exporting success story for American watchmaking, so perhaps West was lending his support and highlighting the company as an example for others to follow.
At this stage there is no reason to believe that West is an official ambassador of the watch brand.