Jorg Gray watches has signed British race driver Alastair Rushforth as its latest UK ambassador in a move that it says should help promote Jorg Gray as a premium watch company to a wider audience.
Jorg Gray will appear on Rushforth’s MGZR 160 race car for the rest of the 2012 season, including this weekend’s race at Silverstone which it set to draw MG fans from across the world.
He will also be given a JG3500 watch to wear at race weekends.
Speaking about the joint venture Nick Underwood, national account manager for Jorg Gray said: “The parallels between motor sport and watches are clear, precision, excitement and passion.
“At Jorg Gray our key phrase is define your time. We feel Alastair is the very personification of that phrase in his determination to make his mark on the world of motor sport.”
Rushforth said he is “really pleased” to work with Jorg Gray throughout the remainder of the 2012 season.