John Pass devotes new store space to Rolex & Omega


John Pass Jewellers has opened a brand new showroom in Newcastle-under-Lyme boasting a brand new Rolex room and Omega shop-in-shop space.

The Staffordshire-based store is the retailer’s third venture alongside its first store in Crewe and fashion-led jewellery store, The Box, in Stoke-on-Trent. The new space in the market town is housed within a Grade II listed building in a pedestrianised shopping area.

John Pass has described business as going from "strength-to-strength". Its director Andrew Pass said: "The opening of the Newcastle-under-Lyme store is a credit to my team – they understand the changing scene within the retail jewellery industry, and have risen to the challenge with determination and relish. With three stores in our portfolio, John Pass Jewellers is perfectly represented across all sectors of the industry.”

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The jeweller said its existing store in Crewe continues to perform well, offering watch repairs in-house. The retailer sells a number of watch brands including TAG Heuer, Longines, Tissot and Rotary.

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