Jeweller Elkin hosts festive ToyWatch pop up


ToyWatch has popped up at London jewellery store Elkin with a temporary shop for the festive sales period.

Elkin will has installed dedicated ToyWatch cabinets at its store in London’s Covent Garden and has added the brand’s signage to its windows.

As well as the cabinet displays, ToyWatch models are also shown in the shop on wooden hand models along with the store’s jewellery.


Outside of the temporary festive ToyWatch shop, Elkin does not sell any watches but instead specialises solely in its own collections of jewellery.

The ToyWatch pop-up store will run at Elkin until December 18.

Elkin was founded by Eliisa Makin, who had previously worked as a fashion stylist before setting up the jewellery brand.

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