Jennifer Lawrence becomes Longines latest Ambassador of Elegance


Longines has brought Jennifer Lawrence on board as its newest Ambassador of Elegance.

In having her join the team, Matthias Breschan, CEO of Longines, said he was thrilled to have an actress with such an impressive roster represent the brand.

He explained: “Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen, this translates into an elegance that is both natural and relatable.


“She is an inspiration to girls and women of all ages and we are proud to welcome her to the Longines family.”

While Lawrence added: “Longines is rooted in a legacy of innovation and quality trusted by some of history’s greatest trailblazers. I am thrilled to join the Longines family and look forward to our partnership in the years ahead.”

Although her performances in The Hunger Games films and such contemporary masterpieces as Silver Linings Playbook and American Hustle have made her a household name, Lawrence is much more than a movie star.

In 2018, she established her own production company, Excellent Cadaver, under which she produced her latest film, Causeway, and off screen, Lawrence is a passionate advocate for gender equality, and is on the board of Represent.us, a non-partisan organization working nationwide to pass powerful anti-corruption laws.

Lawrence continued: “Longines has long been synonymous with timeless elegance, which to me, can be defined as a quiet powerfulness met with grace and confidence. And as a native Kentuckian, I’ve always associated Longines with the Derby and the embodiment of tradition.”

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