JeanRichard has reported a positive reaction to the watch brand’s UK launch and said that it plans to open a further 20 doors in the UK by the end of the year.
The brand, which is distributed through dedicated UK subsidiary JeanRichard UK, opened the first of seven point-of-sale displays with Ernest Jones. The first to launch was in the chain’s store in the Bluewater with installation taking place last week.
JeanRichard said that the strategy is now to continue to roll the brand out throughout the UK. It said that it plans to achieve an additional 20 doors in the coming months and that those will be a mixture of multiple retailers, department stores and independent jewellers.
JeanRichard UK is based in the Gucci warehouse and offices in Fulham, London, with all after sales and servicing carried out by Luxury Timepieces UK.
Giles Rees of JeanRichard UK said: "We have already placed our first replenishment order on Switzerland and the customer reaction to the brand has been extremely encouraging. It seems that as soon as we are able to place the product onto a potential customer’s wrist, the sale is effectively closed; the perceived quality and aesthetic appeal of the product outweighing any concerns regarding the brand’s current lack of awareness in the UK."
JeanRichard is working to up its brand awareness in the UK and has recently signed a deal to become the official watch brand of The BNY Mellon Oxford & Cambridge Boat Race, where it will host an event along the Tideway Championship Course on April 6th.
The brand has also signed a deal with British singer James Blunt and the star can be seen wearing a JeanRichard watch in his latest video.