Perfect balance has always been an essential quality to master for every watch maker. Few take the challenge quite as literally as JEANRICHARD, which sponsors high wire legend Nik Wallenda when he makes his death defying walks.
November 2 will see Wallenda take on possibly his greatest ever challenge when he attempts to walk between two landmark skyscrapers in the centre of Chicago, the Marina Tower to the Leo Burnett building.
JEANRICHARD will benefit from world-wide coverage of the stunt via the Discovery Channel, which will broadcast live to 224 countries.
Details of the cost of the sponsorship have not been disclosed.
This won’t be the first association between JEANRICHARD and Wallenda. He was wearing the brand’s Terrascope timepiece during his Grand Canyon walk in June 2013, which won an Emmy Award as a Top TV Moment of the Year 2013.
Wallenda will be wearing a JEANRICHARD Terrascope special edition designed solely for him for the Chicago walk.