By Jessica Knowles
JeanRichard has signed high-wire master Nik Wallenda as its latest brand ambassador.
The announcement was made during a dinner at The Mandalay Bay by Michele Sofisti, CEO of Sowind (Girard-Perregaux and JeanRichard) during Jeweler’s Circular Keystone.
During the dinner, Wallenda was presented with a Terrascope timepiece to commemorate the new relationship with JeanRichard. The Terrascope Collection has a 44 mm cushion-shaped case reinforced by two lateral arms and a self-winding JR60.
Speaking of his new role as brand ambassador Wallenda said “I am very proud to be a part of the JeanRichard family and excited to bring my own philosophy of life to the mix.
He added: "Our vision is one that embraces the love of risks and pushing boundaries.”
Michele Sofisti highlighted the accomplishments of Wallenda in his unique field, “It is incredible to think that this man was the first person to ever walk across the Niagara Falls on a two-inch steel wire and that he will do the same later this month in the Grand Canyon,” said Sofisti who went on to explain why a high-wire master was chosen to endorse the brand. He said: “Nik represents this sense of unique adventure of JeanRichard: ordinary people doing incredible and extraordinary things.”
JeanRichard showcased four collections at JCK: 1681, Terrascope, Aeroscope and Aquascope.
Wallenda joins sailor Franck Cammas, pilot Captain Chelsey ‘Sully’ Sullenberger and wildlife photographer Nick Brandt as fellow ambassadors of the brand.