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Jean-Claude Biver selects Bigger Bang All Black Tourbillon as first NFT luxury watch to be auctioned

SWITZERLAND-LUXURY-RETAIL-WATCHES

Following yesterday’s news of the first NFT luxury watch to go under the hammer, WISeKey has confirmed that Jean-Claude Biver has chosen the famous Bigger Bang All Black Tourbillon Chronograph.

Biver explained it was a special piece for him, paving the way for new trends in the watchmaking history. This watch will be the first luxury watch to have a digital life with certified ownership and authenticity.

This digital twin will be the “authentic” double of the physical watch in the digital space.

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Kick-off of the sale begins on Wednesday, March 31, at 4:00pm CET while the day before, Tuesday, March 30, 2021 at 4:00 pm (swiss time), Jean-Claude Biver and Carlos Moreira, CEO of WISeKey, will host a Live Chat to discuss the repercussions of such a sale and its significance for the watch industry.

Commenting on the event, Jean-Claude Biver, said: “This watch has brought me so much success and happiness. It is one of the most important watches in my private collection. It has not only inspired me professionally, but has also brought me so much personally.”

Jean-Claude Biver and Carlos Moreira, CEO of WISeKey, launched 12 years ago at BaselWorld the first digital certification of a luxury watch.

They are now repeating this technology breakthrough with the use of Digital identification combined with NFT to use the existing digital certificate of authenticity on the Hublot watch and checking and creation of a Digital Twin with its corresponded Non-Fungible Token.

Moreira added: “I am delighted to join JC Biver again in demonstrating how latest technologies can disrupt an entire industry such as the luxury watch industry. WISeKey is launching this first ever luxury watch NFT auction to demonstrate its technology and encourage luxury watch brands to start using it to auction their high-end watches through WIS.Watch NFTs.

“We launched two weeks ago a WISe.Art, a digital certificate of authenticity, a NFT for art pieces that will live forever on the blockchain, unchanged and unchallengeable, as proof of the buyer’s ownership. This announcement generated strong interest from the luxury and art community.”

Get all the details from yesterday’s WatchPro article HERE:

NFTs make way in luxury watch space as first Non-Fungible Token timepiece goes under the hammer

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Tags : Hublotjean claude biverNFT
Alex Douglas

The author Alex Douglas