The Shawn Carter Foundation, a charity created by Jay Z and his mother to support education and community outreach programmes, is a noble cause that gives a leg-up to some of America’s most deprived families.
It relies on the star power of its founding family and their fabulously wealthy circle of contacts to raise funds, particularly at the annual Shawn Carter Foundation Gala Weekend, which took place over the November 15-16 weekend in Hard Rock Hotel, Hollywood, Florida where the rich and famous played blackjack while being entertained by, among a host of acts, Grammy Award winning musician Alicia Keys.
It is one of the hottest tickets of the year, and to raise expectations to an unforgettable level for the uber-pampered shruggeratti, Jay-Z sent personal invitations along with Everose rose gold Rolex Cosmograph Daytona watches with chocolate dials.
The watches, should you have any hope of buying one, retail for just under $38,000 (£30,000).
Showbiz papers breathlessly reported the story after one of the guests, rapper Meek Mill, shared a photo of the watch on Instagram, commenting: “Hov sent these as vip passes smh this rich s—t getting out of control lol,” adding, “I’m not joking lol.”