Remember the search for Willie Wonka’s golden tickets? The movie follows news breaking around the world as one after another are found.
It could be the same for Patek Philippe’s new limited edition Nautilus 5711 with a Tiffany Blue dial.
We know about watch number one of the 170-piece series.
Now we have seen a second piece on the wrist of Jay-Z — producer, entrepreneur, husband of Beyoncé and incorrigible collector of fine watches.
Social media lit up — what with his cross-sector appeal — as a picture taken from a Hollywood screening of The Harder They Fall, a movie he produced, showed the Tiffany Blue dialed Nautilus appearing from under his cuff.
Presumably, if you are Jay-Z, you pay retail price for your watches, which means he bagged the world’s hottest watch right now for $53,000.
I suppose the question: how do you buy a Tiffany dialed Nautilus? could always be answered, by being a global superstar.
In the case of Jay-Z, he has another in.
His wife Beyoncé is a brand ambassador for Tiffany and she appeared alongside Jay-Z in a campaign promoting a 128-carat diamond necklace made by the jeweler.
That’s how it’s done.