By Jessica Knowles
Jaquet Droz opened its first store in mainland China last week. The event took place in Shanghai on June 14 and was hosted by Jaquet Droz President, Marc A Hayek. The opening also unveiled an exhibition to mark the brand’s 275th anniversary.
Guests were invited to view the exhibition of the Jaquet Droz history at the Swatch Art Peace Hotel in the Bund district. Told in five chapters, the show gives an insight into the Swiss watchmaker and is hoped to underscore the continuity between the old pieces of the eighteenth century and contemporary creations. On view until June 30, the exhibition will then tour the rest of Asia before being shown around the world.
As part of the 275th anniversary, the Swatch Group brand also launched a multilingual website in March.
The opening of the Shanghai outlet marks the sixth Jaquet Droz store in Asia after Hong Kong, Macau and Tokyo. The space, located in the XinTianDi district, hopes to epitomise the brand’s core values with a refined aesthetic.