A Hollywood actor and producer has taken centre stage of a premium watch campaign to promote Cartier’s most anticipated commercial release of the year.
Cartier has confirmed that Academy award-nominated actor Jake Gyllenhaal will take on the role of the face of Santos de Cartier man.
The Santos de Cartier watch, which was first designed in 1904, has ‘inspired Cartier imagination and creativity to tell the legendary tale of a determined and uncompromising quest to excel’ since its inception over a century ago.
Cartier was drawn to Gyllenhaal’s style and fearless spirit that is displayed in his body of work, from Brokeback Mountain, which earned him a BAFTA for best supporting role and an Oscar nomination, to David Fincher’s Zodiac, Tom Ford’s Nocturnal Animals, and Stronger (2018) which he produced and starred in.
The Santos name dates back to one of the world’s first wristwatches, which was designed by Louis Cartier in the early 20th century for his friend Alberto Santos-Dumont, a fearless Brazilian airman and inventor.
The 2018 family is bang up-to-date with its 1847 MC automatic calibre using anti-magnetic nickel phosphorus components in the escapement and movement mechanisms, as well as a shield made from a paramagnetic alloy to prevent interference from magnetic fields.