Richemont Group’s Jaeger-LeCoultre wants customers to upload details of their watches online in order to qualify for a range of personalized new services.
Branded the Jaeger-LeCoultre Care program, the initiative sees the creation of a dedicated digital platform with information personalized to each customer along with advice and services and an International Limited Warranty across all clocks and watches lasting up to 8 years.
JLC has its own ecommerce site for the United States and boutiques in Las Vegas and New York.
The company will enhance its customer data collection with the incentive of an 8-year warranty when its watches are sold through partners like Ben Bridge, London Jewelers, Hyde Park Jewelers and Bachendorf.
Timepieces sold under the previous International limited warranty are eligible for the warranty extension if they register.
“Designed to foster an intensified relationship with customers around the world, the Care program is supported by Jaeger-LeCoultre’s global multi-channel network to meet customers wherever they prefer to shop or connect with the Maison. Customers can receive advice and support related to the online platform across all of Jaeger-LeCoultre’s official POS [and e-commerce partners] globally, regardless of whether they have made their purchase in store or online,” the company says.