IWI ambassador breaks record for motor racing


English watch brand IWI Watches is celebrating the achievements of its female racing driver ambassador Alice Powell, who last week entered the record books by becoming the first female driver to score points in the GP3 Racing Championships.

Powell, who is sponsored by the brand, finished in 8th place in Monza and was named the first female driver to score points in the championship since its inception.

IWI’s chief executive Tim Nadin said: "We have always seen ourselves as a watch company with strong links to real achievements. IWI has become the watch of choice for many who want to mark an achievement in their lives with a lasting reminder of the event, whatever that happens to be.


“Alice has done both herself and us proud. We are an English watch making company with all our watches made here in England and it’s great to see a young English racing driver like Alice achieving on the international stage."

Powell has been an IWI ambassador for several years, moving from Formula Renault racing to progress to GP3.

She now has her sights set on being the first woman to race competitively in Formula 1, an achievement that IWI says it “would very much like to see”.

Nigel Gordon-Stewart, global sales and marketing director of IWI Watches said: "Formula 1 will always be the pinnacle of motorsport to racing fans the world over and I can see Alice breaking into the highly male dominated sport purely on her talent as a driver as well as her sheer determination."



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