IWC Schaffhausen is offering presales of selected watches from its new Da Vinci collection for the first time in its history.
The Swiss manufacturer officially unveiled the new pieces to the global public at the Salon International de la Haute Horlogerie (SIHH) trade fair in Geneva this week.
Timepieces have been available to order during the fair and can be collected in IWC boutiques or by online purchase on NET-A-PORTER.com.
“In the age of the internet and e-commerce, watch lovers no longer want to wait several months for the new models. So, for the first time ever, we are now offering customers the chance to buy a limited number of selected references from the collection as of the day of their world premiere,” confirmed Georges Kern.
Orders can be placed at IWC.com and collected from an IWC boutique as of late January, or purchased from online fashion specialist NET-A-PORTER, with whom IWC has been collaborating for the past few months. Regular sales will commence in April.
Sophie Quy, fine jewellery buyer at NET-A-PORTER, said the company was thrilled to be partnering with IWC on its first venture into fine watches. “We’ve seen an incredible growth in the demand for this category from our global customer and the Da Vinci collection offers the perfect edit of timeless and iconic pieces,” she said.
Along with others, several references of the Da Vinci Automatic36 (Ref. 4583) and the Da Vinci Automatic MoonPhase 36 will be available for purchase. This collection shines a spotlight on IWC’s female offering – as evidenced by the smaller case diameters, moving strap horns, diamond-set bezels or leather straps by Santoni in various colours.