IWC has made the move into cinema advertising, with a new campaign reel that will debut across cinemas in London tomorrow.
This is the first digital advertising campaign for the brand. It will run for two weeks across major London cinemas, launching the same night as the long-anticipated new James Bond film, Skyfall.
A release from IWC said: “As part of a fully integrated brand concept, the sixty-second film campaign uses powerful imagery to reinforce IWC’s diverse partnerships and the six iconic watch families that make up the brand’s DNA.”
Get a sneak peak of the minute-long movie, below.