Home NEWS America

IWC releases short film starring brand ambassador and NFL star Tom Brady


NFL player Tom Brady has starred in a new short film, released today, made by watch company IWC Schaffhausen.

Titled Born of a Dream: A boy from San Mateo, the film depicts the path Brady took to achieve his dream of reaching the top of the NFL.

A release by the company said that the quarterback’s grit and determination highlights “the core values at the heart of the IWC brand since American watchmaker Florentine Ariosto Jones founded the company more than 150 years ago”.


Brady has been an IWC ambassador since 2019, and is a well-known watch enthusiast with an impressive collection, including the iconic Portugieser Perpetual Calendar.

He commented: “Right when we got the idea for this project, I loved it. It is one of the most unique things I’ve done, and it brought up a lot of different emotions and memories. The production was incredible, and the parallel to IWC’s brand history spoke to a lot of different core beliefs that I have.

“F.A. Jones took on his dreams with the support of others, but in his mind, he was going to make it happen no matter what. I have always said that if you don’t believe in yourself, then why would anyone believe in you.”

Franziska Gsell,chief marketing officer at IWC Schaffhausen, added: “Tom Brady always believed in himself, surmounted all obstacles and finally accomplished his dream. His story is exemplary not just for athletes or entrepreneurs, but it’s a reminder that if we set our minds to it, we all have the strength to achieve what we want.

“The same powerful message has also been at the very heart of IWC Schaffhausen since F.A. Jones founded our company more than 150 years ago. We hope that our short film project will entertain and inspire our audience.”

The movie can be viewed on Vimeo.

Read more about Brady’s partnership with IWC below:

IWC drafts Tom Brady as its latest brand ambassador pick

Previous articleRunner Joseph Gray dons first ever G-Shock heart rate monitor watch
Next articleVault watches breaks the mould with first carbon-ceramic composite case and unusual unveiling


Please enter your comment!
Please enter your name here