IWC opens its Schaffhausen manufacture to virtual visits


IWC is giving watch enthusiasts the opportunity to explore its new watchmaking headquarters Schaffausen from the comfort of their living rooms.

With travel all-but impossible, the company is offering a live stream from its manufacture with visitors able to take a customized tour of the museum and manufacturing centre, as well as look over the shoulder of a watchmaker at work using the Swiss company’s innovative new Cyberloupe technology.

“With these newly developed virtual tours, visitors will go on an interactive, personalized and memorable journey of discovery, bringing them as close as possible to our home in Schaffhausen, no matter where they may be.

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“Not only will they gain exciting insights into our history and the complex engineering behind our timepieces, but they will also be immersed into the world of IWC in a completely new way,” explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.

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Rob Corder

The author Rob Corder