IWC Schaffhausen will be the official timekeeper of the BFI London Film Festival next month. The
The Richemont Groups watch maker is a frequent supporter of cinema around the world, and welcomes the charitable role that the British Film Institute plays within the industry.
The partnership will run for three years up until 2016, the company revealed.
“For many years now, we have had a passion for cinema. Every director tells a story with his films. At IWC, storytelling is part of the DNA of everything we do. It is therefore an absolute honour and privilege to be associated with such a highly regarded institution and a film festival which has depth and substance and that is globally renowned and respected,” says IWC GEO George Kern.
“Our brands share many qualities, such as a long history, a proud heritage and a passion for cinema. I believe that these qualities will continue to be nourished and communicated in the years ahead,” Kern adds.
BFI CEO Amanda Nevill says that the shared values of the BFI and IWC make it the perfect partnership. “It is a company that shares our values of creativity, passion and ambition, and we look forward very much to working with them in bringing these values to life in programmes that can delight, entertain and provide life-enduring memories,” she concludes.