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IWC drafts Tom Brady as its latest brand ambassador pick


Watch retailers in Boston should be licking their lips in anticipation — Shreve, Crump & Low get ready — because IWC has unveiled New England Patriots legendary quarterback Tom Brady as a global brand ambassador.

Since signing for the Patriots in 2000, he has won six Super Bowl championships with the team, more than any other quarterback in NFL history.

“Tom Brady is arguably the best quarterback of all time, but also an admired role model. On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen.


Mr Brady is also a prodigious collector of watches, and is said to have several IWC watches in his vault including a Pilot’s Watch Chronograph Top Gun Miramar and the Portugieser Perpetual Calendar.

“I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” says Mr Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”

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