It’s Eternity for Eterna


Swiss watch brand Eterna has unveiled its new Eternity collection for men and women.

The CWJ Group-owned brand used inspiration from its own 1950s and ‘60s timepieces to design the new collection, capturing moments from its 160-year history and giving them a contemporary edge for today’s consumer.

The gentlemen’s pieces are housed in 40mm round cases, available with an automatic or quartz move­ment, and come with a choice of easy-to-read dials, sculpted hands, baton indexes and a minute track. Two scratch-resistant sapphire crystals complete the look and allow an unimpeded view of the dial and the movement beneath.


The Eternity For Her collection features contemporary Roman numerals blended with baton indexes or diamond-studded markers. The watches are presented in a 32mm case size and contain a quartz movement. Each piece comes in either a leather strap or a hand-crafted metal bracelet.

The Eternity timepieces are manufactured to traditional Swiss watchmaking standards and practices.

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