Italo Fontana unveiled his new U-Boat digital watch at the Pebble Beach car week in California.
The Italian watchmaker, a fan of supercars, has entered a partnership with rejuvenated automotive company ATS.
As part of the collaboration, the U-Boat watch has been integrated into a new car from ATS as part of the dashboard in the advanced cockpit.
The U-Boat is limited to just 50 watches and comes personalised with the ATS logo.
Aimed at car and watch enthusiasts alike, the timepiece is a Chimera 46mm Titanio Skeleton and comes with the option of being removed from the car and converted into a pocket watch and, if necessary, a wrist watch.