New digital watch brand Push made its UK debut yesterday at the CMJ buyers’ meeting in Birmingham.
Push has already been selling in Ireland, where it is based, but is now targeting retailers in the UK.
The brand creates digital watches that light up to show the time at the push of a button.
There are two lines of watches within the range, the Rainbow collection of brightly coloured watches and the Day & Night line of black, white and grey colours.
Prices for the watches range from £28 to £35, positioning them to target gift shoppers or a younger fashion-led consumer.
The watches are sold with minimal packaging, something that the brand said has helped to keep prices low. The watches are sold with a soft textile bag and packaged within a box has been designed in a way that it needs no glue to hold it together.