Invicta Watch Group and the National Hockey League have entered into a licensing partnership to build a special collection of watches.
The collection aims to honor the game and all of the league’s 32 teams with dedicated timepieces available this fall.
Invicta’s CEO, Eyal Lalo, commented: “We are thrilled to be able to bring such unique timepieces to our customers, paying homage to the storied tradition of the NHL and its teams.
“As one of the fastest growing watch brands in the world, and with the continued growth of our watch collector community, we saw an ideal match between the NHL and Invicta. This licensing partnership gives us the opportunity to expand and offer custom and detail-crafted timepieces as well as to showcase our overall collection of over 4,000 unique styles.”
Adding: “Timekeeping is an integral part of sports, and our Swiss heritage established in 1837 is a perfect match to exemplify precision timekeeping. Invicta collectors love sports and, hockey, in particular, and we love the NHL organization, so this partnership was a no-brainer.”
Invicta’s NHL collection will prominently feature all 32 teams so that fans and collectors alike can root for their favorite team and collect all the timepieces.