International Luxury Group (ILG) will host its second ‘Fly Over Basel’ event, high above the skyline of Basel at Bar Rouge from 22nd – 26th March, with the business promising to take last years’ experience to “unprecedented new heights”.
The global watch, sunglasses and accessories group has taken over the top two floors of Bar Rouge and aims to focus on business as well as creating a VIP experience for all of its valued partners.
This exclusive invite-only event will be an opportunity for the group to showcase its extensive brand portfolio which includes: Police, Timberland, Daisy Dixon, Superdry, French Connection, Ben Sherman, Karen Millen, Swiss Military Hanowa, Cerrutti, Aigner and Cath Kidston.
Business partners will be invited to discuss joint business planning and strategies for the forthcoming year and also be presented with the Autumn Winter 2018 collections on the 30th floor. Together with this ILG will use the event to again thank its business partners for their invaluable contribution to the success of its global business and show their appreciation. All invited guests will enjoy the full VIP experience on the 31st floor, including champagne and cocktails, a fully equipped Shisha lounge, Davidoff cigars and lunch – and this year the group has even more surprises for their guests.
On top of this, exclusive brand events will be held on selected nights to allow partners to relax and enjoy.
Naresh Chainani, CEO of ILG said: “Whilst it is very important for us to ensure our partners know how valued they are and have a great experience with us, we also want the encounters to focus on our forward business and draw up robust plans for both the existing and new brands that will be showcased at the event, and thus raise the bar even higher for the next 12 months.”