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International DJ and producer Steve Aoki named as new Diesel ambassador


Diesel has announced American DJ and producer Steve Aoki as its new watch ambassador for 2019.

To kick off the collaboration, Aoki will be the face of the first transparency watch collection, available in fall 2018.

For more than 20 years, Steve Aoki has been at the forefront of music, fashion and tech and Diesel feel that this persona matches the brand’s unconventional spirit.


Fall 2018 will see Diesel introduce its first collection of blue transparency watches and, having been drawn from the indigo dyeing of jeans, the new collection is a natural design evolution for the Italian fashion company.

Creative director of Diesel licenses, Andrea Rosso, said: “Steve never stops. He’s always on the move in a very experimental way, which is something very close to the attitude of Diesel.”

He added “His style and sense of aesthetic perfectly match the design and the clashing features of this watch, together with its new futuristic approach based on transparency. We’re very happy to have him on board.”

The new Diesel blue transparency watches are available in selected stores and online.

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