Belgian watch brand Ice-Watch has signed up Inter City Group as its new distributor in the UK.
Both parties hope the move, which takes effect immediately, will take the brand to ‘the next level’ within the UK market with a newly introduced ‘competitive price strategy’ and ‘exciting collections for AW15’.
Mohamed Master, Inter City Group Commercial Director, said: “We are proud to enter into a partnership with Ice-Watch to take the brand to the next level in the UK. With their continued global success and enviable new collections, combined with our sales and marketing expertise, I’m more than confident that we will secure the fresh growth Ice-Watch deserves.
“Our ultimate aim for 2015 – 2016 is to ensure that the UK shares in the huge success of Ice-Watch in its global markets and to align our retail offering to that of their international counter-parts. A brand with the size and stature of Ice-Watch is a welcome addition to our ever-expanding brand portfolio and we look forward to beginning what I’m sure will be a fantastic journey.”
Ice-Watch was previously represented by Peers Hardy in the UK, and Inter City Group will be hoping to get the brand back to where they feel it belongs. Ice-Watch has itself made strides in recent months with sophisticated new collections that have focused more on material contrasts than bright, primary colours.
Jean Pierre Lutgen, chief executive officer of Ice-Watch, said: “We are particularly excited for a fresh start in our UK market, where there is already a huge fan-base for Ice-Watch. We are very much looking forward to talking to existing and new UK customers about our latest offering, based on a more segmented approach with highly targeted collections for women, men and kids. The recommended retail prices will be aligned to our other European markets, which is a great opportunity for the UK to continue sharing in the global success of our brand."