Inter City Group & International Luxury Group host Fly over Basel partner event in March


International Luxury Group (ILG) and Inter City Group (ICG) have created an exclusive Partner Experience, which will be held in Bar Rouge, Basel, from the 23rd – 27th March. 

Partners will be invited to strategic business meetings where both ICG & ILG will be presenting collections from Autumn/Winter ranges across all of their brands, including Police, Superdry, Roamer, Swiss Military Hanowa, Aigner, Cerruti, Cath Kidston, Escada, Ben Sherman, Gant, Karen Millen, French Connection, Timberland & Daisy Dixon.

Mohamed Ali Master, group commercial director at ICG said: “This year we have purposely decided to organise our Partner Event at a location that allows us to fulfil two key ambitions: while we want to ensure that we have detailed business action and planning meetings with our partners, we also want to thank them for their invaluable partnership and support in helping us to maintain our position as one of the premier watch groups worldwide. To achieve this, we have also organised some very special recreation and respite activities at our event and we hope that this allows our partners a phenomenal experience and demonstrates their importance at the heart of everything that we do as a business within ICG and ILG.”


ILG fly over 2


Master is truly understating what is on offer, as WatchPro has learnt that the company is going “all out” to make their Partner Experience incomparable.

The event will be invitation only and Partners will receive a VIP invite to enter. The company has taken over the top two floors of Bar Rouge and will provide the ultimate in relaxed atmosphere away from the hustle and bustle of the busy week in Basel. Partners will enjoy champagne, exquisite canapés, Michelin Star afternoon lunches, cigars and there will also be a fully equipped Shisha Lounge and cocktail bar serving drinks in the afternoon. And to ensure that all customers are fully de-stressed and revitalised by the time they leave the venue, there will also be professional masseuses on hand to ensure that those tired feet and shoulders are reinvigorated.

It will not stop there as there will also be an exclusive drinks reception on selected nights for partners from each of the global regions that both ICG and ILG operate in.

Want more? Well, both ICG & ILG promise to make their Partners literally Fly Over Basel with a very special surprise for all who get the opportunity to visit. Master concluded with: “Ultimately, all ICG & ILG Partners will be given the full VIP treatment with unlimited access to Bar Rouge throughout the 5 days – we want, and we expect, our partners to return again and again to Basel’s Number One Partner Event in March…”

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