Instrmnt signs up new international retailers


Instrmnt’s 2015 drive to build its network of retail partners has seen the brand add a number of international stockists to its books.

The Glasgow-based design watch brand began life as an exclusive with Dezeen Watch Store an agreement which expired at the end of 2014.

Since then the brand has been looking to work with other retailers and has exhibited at trade shows in Paris and New York which has resulted in Garbstore, Assembly NYC, Assembly L.A, Indigo & Cloth, Freddie Grubb, C’H’C’M’ NYC and Our Daily Edit – fashion retailers in London, Dublin, Brighton, New York and Los Angeles.


Ross Baynam, director at Instrmnt, said: "Our retail strategy from the beginning has been to focus the independent luxury boutiques, and we’re incredibly happy to now be working with some of the finest stores around the world. Exhibiting our debut range in Paris and New York earlier this year has been vital to starting those conversations – we’re looking forward to pushing it even further in the run up to Christmas."

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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