Instrmnt pledges cash to good causes from direct sales


Glasgow watch brand Instrmnt has started giving something back with a new charitable initiative called Community.

From the direct sale of each watch, £2 will be donated to good causes within the local community. The brand, launched in 2014 by Ross Baynham and Pete Sunderland, will select a different beneficiary selected each month.

This monthly rotation of will allow Instrmnt to develop a network of partners to benefit from long-term support. The brand launched Community on June 1st with Beatson Cancer Charity.

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Baynham said: “We’ve always been intent to give back to the local and wider community and it’s great to be able to launch our Instrmnt Community initiative only a few years on from the foundation of the brand. We’re looking forward to working to create long-term partnerships with a number of great charities and causes over the coming years.”

Tags : charityglasgowinstrmntPete SunderlandRoss Baynham
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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