Ingersoll has unveiled the creatives it will be using to promote its watch collections in the run up to the holiday season this year.
The Fall/Winter campaign has been shot using Super 8 film format and 35mm film — the original format that brought home video making to the general public and defined an era of amateur but sincere memories caught on camera.
This format is having a resurgence in its use as a preferred format for commercial movie making as well as being a favorite amongst those wishing to create something a little more special and unique than the photo-shopped images lacking in sincerity that we’ve become accustomed to on social media, Ingersoll says.
Within the line up is a limited edition by Ingersoll that revives the name of Trenton Watch Co for a fresh collection of heritage watches launching this autumn.
Trenton Watch Co, named after its home town in New Jersey, USA and founded in 1887, was an early supplier of movements to Ingersoll and a key partner in the watchmaker’s dramatic growth in the early 20th century.
Ingersoll bought the movement maker in 1908, and helped to make it one of the largest watch factories in the world.
Remembering the prolific partnership, Ingersoll this year is making a limited edition watch with the Trenton Watch Co brand on its dial.
There will be a production run of 500 for the watch, which will be made in Switzerland and houses the automatic ETA F06.411 movement. Each of the 500 watches will have its own unique number on the caseback.
The Trenton will sell online and through authorized stockists for $700.
Other watches featuring in the campaign will be hitting stores in the United States from September onwards.