Ingersoll is reaching out to some of the biggest names in music this weekend by hosting them backstage at the Fusion Festival.
The festival, which takes place in Liverpool on September 2-3, includes sets by headliners Take That and Little Mix along with performances by Tinie Tempah, John Newman and Ella Eyre.
Backstage, they will be invited to The Ingersoll 1892 Artist Lounge presented by FVP Global where they can pick up a swag bag packed with luxury gifts including Ingersoll watches.
Little Mix headline Saturday night with their only UK festival appearance this year. The UK’s most successful live act, Take That, will then close Sunday night.
Hosting the backstage lounge will give Ingersoll an opportunity to promote the brand to stars with global reach to millions via their social media profiles.
The brand, which is distributed by Zeon in the UK, was relaunched world-wide in 2015.