Industry newcomer makes debut with ‘bold but affordable’ luxury watches


A new affordable luxury watch brand has launched onto the global market today and promises to maintain tradition while adhering to contemporary trends and demand.

The brand, Cristian Cole, will aim to fill a perceived gap in the market for watches that are not only bold and elegant but cost-efficient, without comprising quality.

Already boasting nearly 5,000 followers on social media pages, the products are said to have received positive feedback from followers and customers.


Official product launch and order fulfillment is anticipated for 10 July 2018.

The brand’s women’s ‘Posh’ collection and men’s ‘Moonphase’ and ‘Chrono’ collections all claim to feature the elements of a high-end, designer watch without the mark-up.

Each watch is hand-crafted with scratch-resistant sapphire glass, Japanese chronograph or quartz movement, genuine leather or mesh straps, and a variety of colored dials, including onyx black, pearl white, dove grey or nautical navy.

All watches are priced under $180 and shipped worldwide for free, an incentive which aims to provide accessible and luxurious timepieces for everyone.

Cristian Cole has visited over 100 factories during research and found choosing materials and features to be “quite challenging”.

Image credit: Cristian Cole


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