Industry gears up for Wearable Technology Show


As the imminent onslaught of the smartwatch army approaches, a unique B2B trade exhibition taking place next month offers UK retailers, distributors and brands the chance to go and check out which companies are leading the charge.

Set at London’s Excel on 10-11 March, the Wearable Technology Show brings together some of the leading wearable technology and smartwatch brands with retailers who want a piece of the wearable tech action.

Having launched last year, exhibitor numbers for next month’s exhibition have hit the 100 mark, a 60 percent increase year-on-year.


SmartWatchPro caught up with Event Director, John Weir, who gave reasons why watch retailers should be interested in signing up to attend the two-day event. " This will be the largest expo and conference for wearable technology anywhere in Europe. We’ve gathered together speakers like Stan Kinsey, President of Martian, Marco Della Torre, the founder of Basis, as well as senior figures from Samsung and LG," Weir revealed.

As Weir alludes to, the Wearable Technology Show is a hotspot for smartwatch brands. As well as Martian, LG, Samsung and Basis, there will also be appearances from brands like Burg and Withings.

Weir is adamant that smartwatches are changing the composition of the watch industry, with more and more smartwatch brands emerging every month. " The launch of the Apple Watch is eagerly awaited by both press and consumers and there is no doubt that the smartwatch sector is a very competitive and changeable landscape," Weir said. "More and more companies will try and make smartwatches as ubiquitous as mobiles."

Whether this prophecy is correct, only time will tell. But by attending the Wearable Technology Show at Excel on 10-11 March you can go and see what all the fuss is about and come to your own conclusions.

Failing that, read all about it in April’s SmartWatchPro.

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