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Independent watch brand launches bid to serve bespoke timepieces

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New independent brand Jester Watches is launching on the market with a customisable watch and bespoke service.

With metallic dials in ten colours, and cases, bezels and straps in twelve colours, every detail is interchangeable, creating thousands of possible colour combinations. Each component part is available to be purchase individually.

The unisex wristwatch can be customised with a click and slide, without the use of tools.

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It also features a Japanese quartz movement that is water resistant to 50 metres.

The bold colour offering is in-keeping with the brand’s playful USP.

“When Jester appeared in my mind, it just immediately sounded right,” said Christopher Lloyd Owen, owner of Jester Watch. “Jester also has connotations of fun, as they are meant to entertain the wearer.”

Jester was launched by Lloyd Owen last December after he found a manufacturer able to provide individual component parts in a wide variety of colours.

Jester watches retail at £27.00 with additional strap sets and other components starting from just £2.

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