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IN VIDEO: William and Son to open flagship in June


Luxury retailer William & Son is set to open its vast new flagship store in London’s Mayfair on June 1st.

The 8,600sq ft Bruton Street store occupies the corner No. 34-36 plot, just off of Bond Street, and will offer its customers two retail floors, with another two reserved for management and servicing.

William & Son will this evening close its two existing locations at No.10 and No. 14 Mount Street to facilitate the move. The retailer has been on Mount Street for 15 years but the company was unable to showcase its entire collection due to limited space. The new flagship store will also serve to bring the retail operation and management under one roof.


William & Son’s watch offer is an exciting collection of sought-after independents including Laurent Ferrier, De Bethune, FP Journe, Ludovic Ballouard and Romain Gauthier as well as luxury brands Hublot, Breguet, H Moser and Cie, Girard-Perregaux and Graham.

Watches will be located on the ground floor at Bruton Street along with the retailer’s collections of shotguns and rifles, clothing, leather goods, silverware, glass and jewellery.

The First floor will be dedicated to stationary and pens, games, home and William & Son’s curated Just William collection.

The Next Chapter from William & Son on Vimeo.


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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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