A co-operative television advertising campaign between retailer WatchWarehouse and CAT watches launched in the built-up to Christmas has already begun to pay off.
The ‘Built to Last’ television campaign was launched on November 27 on major Sky channels such as Discovery, National Geographic and Sky Sports and has reached 1.2million viewers.
WatchWarehouse is listed within the adverts as stockist and the retailer has recorded increased volumes of traffic across all sales channels off the back of the campaign.
WatchWarehouse.co.uk analytics show that there has been an increase in page views to CAT watches and an increased conversion rate on the brand. Overall website traffic has significantly increased in comparison to last year’s peak season, proving that this year’s TV investment has been fruitful.
Craig Rebuck, managing director at WatchWarehouse, said: “We have been working with CAT watches for a number of years and are finding that aligning our marketing strategies is strengthening the brands demand in the UK and globally.”