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IN VIDEO: TV advert conveys Accurist’s new image

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Accurist’s contemporary new image is being portrayed on television this month as part of a new advertising campaign.

The campaign, being broadcast on ITV, puts new consumer visuals to Accurist which repositioned itself with new premium manufacturing and more contemporary branding following its acquisition by Time Products last year.

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The first spot went out on Tuesday and will continue in the run-up to Christmas during popular, prime-time programming such as I’m a Celebrity Get Me Out of Here, Emmerdale, Coronation Street and This Morning as well as the X Factor final on December 12.

Trevor James, brand director of Accurist, said: “We are thrilled to announce the launch of our latest TV advertising campaign. The advert is a really clear representation of Accurist’s overall brand personality and we look forward to re-initiating our outreach to consumers through television broadcasting.”

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