Citizen’s AW14 advertising campaign featuring Katherine Jenkins OBE will launch this weekend during tomorrow’s episode of The X Factor.
The advertisement captures the pivotal moments before Katherine goes on stage and includes a unique insight into Katherine’s most inner thoughts at that time.
Prime time spots have been booked during ITV’s The X Factor and on Jonathan Ross this Saturday with further prime weekend spots booked in the run up to Christmas.
With an estimated 1,200 spots supporting over 6.8 hours of airtime, Citizen, a globally recognised brand of firsts, boasts its most aggressive TV campaign to date.
Jenkins commented: “I had such a great time filming with the Citizen team, and cannot wait to see the finished results. As well as stunning wristwear and unrivalled style, Citizen to me, is all about living in the moment and striving to perfect your ‘now’ whatever that may be. For me it’s about always delivering the very best performance I can, and this is something I feel passionately about.”