Home Others

IN VIDEO: Backes & Strauss renews ballet link


Watch and diamond specialist Backes & Strauss has renewed its partnership with the English National Ballet for a second year. 

To mark the occasion Backes & Strauss, which is the world’s oldest diamond company having been established in 1789, has produced the short film, Renaissance, starring English National Ballet artistic director and newly appointed Backes & Strauss brand ambassador Tamara Rojo.

Rojo said: “I am delighted to be an ambassador for Backes & Strauss, and English National Ballet is enormously grateful for its support. I look forward to continuing our collaboration together to highlight our outstanding work.”


While Vartkess Knadjian, chief executive officer of Backes & Strauss, commented: “As a company proud of its British heritage we are thrilled to continue our partnership with English National Ballet and Tamara Rojo, the quintessential British dance company that, through its creativity, broadens the appeal of ballet throughout the world.”

Previous articleWatchWarehouse launches Christmas TV campaign
Next articleFrederique Constant backs charity gala evening
Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


Please enter your comment!
Please enter your name here