IN PICTURES: TAG Heuer unveils its third anniversary Monaco in New York

Olivia Culpo, Paulina Vega

TAG Heuer unveiled the third in a series of five new Monaco models that are being rolled out in this, the 50th anniversary year of the square chronograph’s original launch.

New York is the first city outside of Europe to host a launch event after the first two watches were introduced at the Monaco Formula 1 Grand Prix and the Le Mans 24 Hour Race.

Cipriani on Wall Street was used for the event, which attracted brand ambassadors Jean-Éric Vergne, a Formula E racing driver, and Hollywood actor Patrick Dempsey.


Former Miss Universe and friend of TAG Heuer, Paulina Vega, was master of ceremonies for the evening, which was also attended by celebrities including Olivia Culpo, Young Paris, and Alejandro Agag.



Each of the five Monaco models being launched this year is paying homage to one of the decades since its birth. The piece unveiled in New York is inspired by the 1990s, TAG Heuer tells us.

It has a a steely industrial appearance with a blue and silvery dial reflecting the straightforward street style characteristic of the decade, TAG says.

There are 169 pieces available world-wide, priced at $6,550.


Patrick Dempsey.
The scene at Cipriani Wall Street in New York.
Catherine Eberle.
Alejandro Agag (Photo by Eugene Gologursky/Getty Images for TAG Heuer)
Jean-Éric Vergne.
Olivia Culpo.
Paulina Vega.
Young Paris.
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