IN PICTURES: TAG Heuer creates one-off Monaco for charity to conclude its 50th anniversary


TAG Heuer is rounding of the 50th anniversary celebrations for its Monaco and Calibre 11 movement with the auctioning of a one-off 1969 model turned into a miniature horological piece of art and history.

The Monaco Piece d’Art, which will be auctioned by Phillips in New York on December 10, has been worked on and decorated by TAG Heuer’s in-house experts in the Vintage After-Sales department.

Four experts spent a total of three months on the project that includes intricate engravings on the chronograph and hour counter bridge


Proceeds from the sale of the watch will be donated to the US charity United Way of New York City and its New York City’s education campaign ReadNYC.


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