Swatch has opened a second store in Glasgow on Buchanan Street, one of the main shopping thoroughfares in Glasgow and the central stretch of Glasgow’s famous shopping district.
Swatch has been present in Glasgow since 2011 when it opened their Buchanan Galleries store. Swatch also has stores in Edinburgh and Aberdeen.
The new store has 58sqm of retail space and is situated in a sought after corner unit on Buchanan Street. The space will house 642 Swatch watches, Flik Flak, Bijoux jewellery and Swatch The Eyes sunglasses.
The store design features the unique wall canvas system which allows the brand to change the look and feel of the store to reflect the current advertising campaign allowing the consumers to see the ever changing spirit and positive provocation of Swatch.
During the first weekend of trade the brand ensured the store was busy with a DJ playing and promotional activities with lots of chances to win a new watch. They also offered sweet treats all day and those purchasing on the day were offered a personalised canvas bag with their initials on and a Swatch Glasgow watch sleeve to commemorate the store opening.
Swatch has 16 stores nationwide: Aberdeen, Birmingham, Bluewater, Cardiff, Edinburgh, Glasgow, Liverpool Street Train Station (London), Liverpool One, Nottingham (Intu), Oxford Street (London), Manchester (Arndale) , Manchester Airport Terminal 3, Southampton, Stratford (Westfield) and White City (Westfield).