IN PICTURES: Meet the undiscovered brands ATOZ is bringing to IJL

Kennett watches 2

Fledgling distributor ATOZ is promising to bring some fresh watch brands to the UK in an effort to invigorate what the company’s founder Tom Kennett believes is becoming a stagnant market.

The anchor brand will be the founder’s eponymous watch brand, Kennett, which will be showing its Autumn/Winter collection of watches, plus a brand new range of jewellery and cufflinks.


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Kennett watches

Next up is René Mouris, a French purveyor of luxury timepieces that blend eminent craftsmanship to create watches that are classic, elegant and affordable to all. Style and precision are monikers of René Mouris watches, a brand that forges friendships and bonds out of a shared value for iconic elegance and outstanding functionality.

rene mouris


Also from ATOZ is Maserati Time, a collection of watches produced under licence by Italy’s most prominent watch company Morellato Group famous for its attention to detail quality and finest leather strap and bracelet manufacture.  The Maserati watch collection has been conceived by two companies, Morellato and Maserati which represent Italian culture. Both have a strong background and longstanding tradition. The perfect combination of elegance, Italian style, passion for competition and outstanding versatility when it comes to applying corporate know how to brand fashions. Watches with a style featuring attention to detail and the fascination of the distinctive symbols of the Maserati world.


maserati time

Brera Orologi was founded by Maurizio Pasi and is named after the Brera district of Milan, which is often referred to as the ‘Soho of Milano’ due to its high concentration of art galleries and thriving social scene. The brand has dedicated boutiques 3 in Japan and one flagship store in Milan. It has had considerable success in the USA with a unsolicited celebrity following including many A listers. They have also over 260 points of sale and include many prestigious doors such as Neiman Marcus, Barney’s New York and Saks Fifth Avenue.They specialise in bold, sporty watches for men with luxurious details such as screw-down crowns and pushers, multi-layered dials, applied indexes and custom-crafted hands.



In addition, ATOZ is bringing two children’s watch lines to the UK from Trendy Kids and LuLu Castagnette.

Visit ATOZ at IJL stand J15.


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Tags : atoz distributionijlkennettMaserati Time
Rob Corder

The author Rob Corder