TAG Heuer has confirmed that it has brought to an end its association with former brand ambassador Maria Sharapova following news of the tennis star’s doping ban.
A spokesperson for TAG Heuer which has been associated with the world women’s No. 7 since 2004, told WatchPro: “Maria Sharapova was under contract with TAG Heuer until December 31st, 2015. We had been in talks to extend our collaboration. In view of the current situation, the Swiss watch brand has suspended negotiations.”
The partnership has been one of the most successful in the history of sports stars working with luxury watches, as a pictorial trip through their history reveals.