IN PICS: Zenith takes to the Stratos-phere


Zenith got behind the steering wheel at a meeting of classic Lancia Stratos HF cars in Italy where launched a new limited edition models to celebrate.

Over 40 of the classic cars gathered for the Zenith El Primero World Stratos Meeting in Biella, northern Italy and brand president and chief executive officer Aldo Magada was on hand to launch the 40-piece Zenith El Primero World Stratos Meeting Edition.  

Based on the El Primero Chronomaster, the World Stratos Meeting Edition is secured on a black crocodile strap with red stitching.


The event celebrated the 40th anniversary of the Lancia model winning three straight victories at the World Rally Championship in 1976 and was organised alongside the Rally Lana Storico Italian classic car championship also sponsored by Zenith.

In reference to the car that inspired it, the watch is delivered with a miniature model of the car in a white lacquered wooden presentation box adorned with the Italian flag and featuring a lining reminiscent of the upholstery of the original Lancia Stratos.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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