IN PICS: TAG Heuer mixes music and football in Ibiza


TAG Heuer opened doors to its Ibizan bolthole Villa Puig Redo this week, celebrating the launch of its new AQUARACER Black Titanium watch. 

With a little help from global DJs and TAG Heuer ambassadors David Guetta and Martin Garrix, the brand’s CEO Jean-Claude Biver unveiled the new timepiece, followed by a surprise appearance from top La Liga footballers, among them Albert Luque, Michel Salgado, Joan Capdevila.

Biver, Guetta and Garrix then took on the TAG Heuer Football Challenge against a giant target in the shape of the Carrera Heuer 01 chronograph – a symbolic way to kick off the forthcoming football season.


Jean-Claude Biver said of the event: “Both the logo and our philosophy recognise TAG Heuer as the ‘Swiss Avant-Garde watchmaker since 1860’. This means that a link to the future and to younger generations is a necessary part of our DNA. I am very proud to have David Guetta and Martin Garrix as our ambassadors. They perfectly encapsulate the #DontCrackUnderPressure mindset and enable us to connect our brand to the youth of today, simply because they speak the same language.”


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